It’s all very well for the big businesses and major corporations with their web design teams and seemingly endless marketing budgets. When your name is on everyone’s tongue already then a regular flow of visitors to your website comes as standard.
But what about the small business owner who is just starting out? When there is no marketing budget to speak of, then how on earth do you get your website noticed at all? It’s a real dilemma, but there’s no need to despair as there are ways to get yourself into the public’s consciousness – it just takes a little resourcefulness.
Become a great blogger
You probably didn’t develop your business or products in order to become a writer, but a fascinating, well-written and regularly updated blog can work wonders in getting your name associated with your chosen industry. The key here is that good writing is absolutely essential, so if you really don’t have it in you then it’s well worth scouting around among friends and family to see if anyone you know has an inner writer just waiting to be unleased. It could even be worth paying for a professional content writer to write content on your behalf, as you will quickly discover how easily it pays for itself in increased sales.
Raise your brand profile through social media
Love it or hate it, you simply can’t afford to miss out on the marketing opportunities offered by social media sites. Even staunch opponents need to put aside their own personal preferences and set about creating business profiles. According to SmallBusiness.co.uk social media can have a profound effect upon visitor numbers and can significantly boost your search engine rankings in the process.
Ask an expert
You may not have unlimited financial resources but calling in professional advisors doesn’t have to cost an arm and a leg. Unless you happen to have previous training in digital marketing it could actually cost less in terms of your own time to seek advice on your marketing campaign. Don’t make the mistake of thinking that you have to go to London for quality marketing knowledge either – you can access the best in web design in Milton Keynes and beyond, but without the hefty London markup. Smaller companies such as Big Media House can afford to spend time finding out exactly what their clients’ needs are to ensure the best possible outcome.
Give something away
Business Know How suggests giving away something of value. Everybody likes to feel that they are getting something for nothing and a giveaway makes visitors feel more kindly disposed towards you.
A free e-book on your area of expertise is a good choice, or you could offer to give away a free product or service as a competition prize. Social media can be a valuable tool here in spreading the word, offering entry into a prize draw for retweeting or reposting information about your site on news feeds.