What Is SEO?

Everyone who uses the internet uses a search engine at some point. But do you know how those search results are decided? That’s where Search Engine Optimisation, or SEO, comes in. Every good website designer considers SEO when they set up a website, and they build it in order to enhance a site’s visibility in search engine results.

There are many factors to consider when setting up the SEO on your website. A web designer will first ensure that the website is coded correctly. The words on each page, backlinks to your site, images and the metadata are just some of the things which affect SEO.

How SEO Works

All of the big search engines use algorithms, indexing huge amounts of data so that when you type in certain words they can quickly and accurately bring you the most relevant results. These algorithms, however, do have their faults too. There is no gauge as to the quality of the results or the web page for example. Relevance, patterns, importance, structure are all assessed, but not quality.

Google is by far the most popular search engine. Although many of the tools to improve your website’s SEO are common knowledge, Google is notoriously secretive about how it works. Google does provide a helpful guide to SEO. However, even in this they admit that they don’t give away any secret tools to get your site ranking the highest.

Google’s algorithms outperform those of other search engines. The relevancy of its results is what makes it the most popular search engine. It even considers social media when ranking your site.

When you are trying to decide who to design your website for you, considering SEO is one of the vital elements. Whether you are thinking about hiring someone to do your website design in Bristol or anywhere else, companies such as Aardvark Creative will be able to boost your site’s visibility by enhancing its SEO.

Investing in SEO for your website is more important than ever, with increased competition and the World Wide Web only getting bigger. Having an SEO strategy which develops with your business is important too, as the freshness of your site is also considered. If your business needs to succeed online, its SEO needs to be healthy, strong and competitive.