If you want to attract the biggest possible audience for your website, you need to make sure that your site looks good on both desktop and mobile devices. Companies such as Stroud web design have a lot of experience with this, and can offer you advice on the most efficient design ideas.
Mobile search traffic officially exceeded desktop search traffic in May 2015. Marketing experts have been warning for a long time that we cannot afford to ignore mobile users and this statistic drives the point home quite clearly. If your site is not mobile friendly, then Google will not prioritise it in mobile search results, and you will be missing out on a lot of potential traffic.
Responsive design is a common paradigm for mobile devices, but some developers are now looking to move back to adaptive design, which instead places the burden of offering a consistent and easy to use mobile experience on the server, instead of on the visitor’s mobile web browser.
Where responsive design sends a page with a fluid layout, and lets the browser decide how to render it, adaptive design will have the server detect the type of device that the visitor is using, and will then send a page tailored to that device, with native UI elements to offer a more consistent experience.
What Works For Your Website?
When it comes to sites which are desktop and mobile friendly, web design Stroud can offer you some detailed advice about which approach will suit you best. For some, the more ‘branded’ elements of responsive design may be the most important. For others, a smooth user experience that does not look designed at all, and that takes on the characteristics of the platform the visitor is using, may be more important.
Both responsive and adaptive design have a lot of benefits from an SEO point of view. They have the potential to improve loading times, and they should reduce the bounce rate and improve the average time on page for the website too. These are things that are a must, SEO-wise, because they are indicators of the quality of your page. Content and links matter a lot, but page quality is something on which Google places a lot of emphasis for mobile search.