If you are a jewellery designer and you want to promote your unique brand, social media can be a very powerful tool for doing this. With the right social media profile and presence, you will be able to get the word out there about your jewellery and get people interested in your products. This is just as important as building a good studio or choosing the right jewellery making supplies.
Of course, in order to do this effectively you will need to have the right social media strategy. There are a few things that you should keep in mind when it comes to promoting your jewellery on social media. Here are a few helpful tips:
- Figure out what your brand is and what makes you unique. What is your target audience? Who does your jewellery appeal to? What statement are you making?
- Once you have an idea of your brand, you can start to look at similar brands and see what kind of social media presence they have. What ideas do they use that would work for you?
- Make sure that all of your profiles have your complete information on them, so that people can find out more about you if they are interested. Try to sign up for as many social media networks as you can, including Snapchat, Instagram, LinkedIn, GooglePlus, Facebook and more.
- A great way to promote your jewellery could be to share more customer photos. Ask your customers to post photos of themselves wearing your jewellery and you can display these on your Instagram or on your Facebook wall.
- Whenever you buy craft supplies for your jewellery studio, you could share a photo of your materials so that customers could learn more about your process.
- Sometimes photos of your jewellery on “real” people are so much more effective than a professional advertising shoot.
- Don’t forget to put your social media links on everything, including your email signature, business card and magazine ads as well as all of your other marketing materials.
- A giveaway can be a great way to get people excited about your product. You can choose something small and simple to give away, such as a ring or a bracelet. However, make it valuable enough so that people will be excited to enter.
- Identify who your most engaged fans are and make them your brand ambassadors. You can give them free products and exclusive access to VIP events so that they can share your brand on their social media channels.
- You could also consider paying style bloggers to write about your products so that you can get an even wider reach.
- Videos are a very powerful marketing tool and they can be fantastic for capturing the interest of your audience. You can hire an actor or a professional videography or you can simply make the movies and edit them yourself on iMovie. Make sure that you add a title to all of your movies so that they will be easy to find.
- Why not try Facebook advertising? It can be a great way to target your ads to the right demographic and it can be a very good medium for improving engagement.
- Don’t forget that social media is a conversation, not just you promoting your business. Don’t only share your promotion materials – make sure that you also engage with others and get a back and forth dialogue going. This means that you will be adding something of value to the conversation rather than just singing your own praises.
- Pinterest is a great tool for jewellery makers to use to promote their work on social media. People who are on Pinterest are likely to be looking at fashion, food, crafting and décor and according to some studies they tend to spend approximately 70% more than visitors referred from other sites. Spend some time generating original and unique pins that link back to your website where customers can purchase your products.
- Make sure that you are posting consistently on your social media. Don’t just make a bunch of posts and then disappear. There are tools that you can use to schedule content ahead so that you can spread the posts out over the calendar.
These are just a few of the most important tips to keep in mind when it comes to selling your jewellery online and building your brand with social media.