Your brand is one of the greatest assets your company has. It’s the ‘good name’ of your business, the impression of you that customers have that tells them you’re reliable, high quality and the right choice for them. Everything you do contributes to your brand: not just the content of your advertising, but where it’s placed, your price point, the attitude of your staff.
You need to measure the effect your prices are having on your brand, and ensure you’re building the sort of image you want to for your company. A brand tracker survey, as described below, shows you just what people are thinking, and why. Can you afford to do without that insight?