Banners are not only a great way to promote your company, brand, or products to a large crowd, they are also very cost effective and without par when it comes to return on investment – a well-designed pull up banner can deliver sales leads far beyond any other promotional tool is likely to accomplish.

It is, however, very important that the banner is indeed designed well. A poorly designed pop up banner will create the wrong impression and may do more harm than good, whilst a well-though-out roller banner is guaranteed to pique the crowd’s interest and send them your way. Here are the top five considerations for creating effective indoor and outdoor banners.

Location and mounting

If you’re planning to hang your banner, make sure you’ve figured out how exactly you’re going to hang it. It’s a matter of physical effort, but it’s also important when it comes to designing your banner, because you’ll need to incorporate space for the holes or grommets. If you’re mounting indoors, design your roll up banner to fit the available space of the mount.

Indoor versus outdoor

There are two main differences when it comes to design rules for indoors or outdoors. First, for indoors, you can have your banner display more information, because people tend to get close up and have a little more time to read. Second, outdoor banners should be more durable since they are more exposed to various weather conditions.

Keeping it simple

Whether you choose indoor or outdoor, however, there is always the need to minimise. Don’t overcrowd the pull up banner with too much text, complicated graphics, or too many colours. Think about your message carefully and keep it simple.

Font size

It’s a bit tricky to measure this – you’ll need to understand where your banner will be and where those who will read your banner will be located. Picture it (or, if possible, measure it) and ensure your font is big enough for the crowd to read clearly at a distance, as advised by banner experts

Call to action

Never forget to add a call to action. “Contact us now!”, “Visit our website”. “Get your free quote!” Of course, add contact details to make this call of action possible.

One thing you have to remember when it comes to colours and graphics: when it comes to colours, keep it 60-30-10 (the favourite designer’s rule). There should be a dominant colour (60%), a colour for the message (30%) and an accent (10%) – think of a man in suit and tie (60 suit, 30 shirt, 10 tie). Furthermore, remember that colours have meaning, and that they should be used wisely. Designing the right banner is not that hard, but it does require knowledge of your target demographic and a commitment to keep things simple. Sometimes less is more.